*Floor stock and overstock dresses only $899! Sizes & styles vary per showroom. Ordered gowns $1199 + gst. Contact your nearest showroom for T's & C's and stock availability.

A gown for the ultimate contemporary bohemian, EDI by Madi Lane embraces the twin concepts of seduction and innocence in her classic silhouette and intelligent low back. With a traditional sweetheart bust line and moderately full skirt she achieves the embodiment of a modern princess. Her fettuccine straps draw the eye to the sheer lace panel of her illusion back that showcases the bold, yet delicate floral lace that adorns the entire gown.

Expertly finished with a manageable train, EDI will see her bride dancing the night away with someone who wants to marry her for her sense of fun and adventure and her ability to laugh at herself: never taking life too seriously but loving whole-heartedly.


***Sale price for sample and off the floor sample stock only.


Colour: Ivory White

Style: Ballgown

Sleeve: Sleeveless

Designed by: Madi Lane

SKU: ML4518


  • Available in all stores
  • Available in White, Ivory
  • Available in sizes 2 to 28
  • Sweetheart neckline
  • Subtle ballgown silhouette
  • Shoestring straps
  • Zip and button closure
  • Please contact your nearest Luv location for delivery times


Book your appointment